Children's park management skills

The children's paradise is the children's amusement world, many parents will take the

children to the paradise to have a good time in leisure.Many investors have found this

opportunity, have joined the industry, children's paradise everywhere.However, the market

demand is so big, how to stand out from the park to make more popular needs some

skills.

First, increase the number of customers to the park

Children have a big curiosity, the more novel the more can attract the attention of

children.However, due to the limited space and fixed amusement items, the freshness of

children is greatly reduced in the park. Under such circumstances, how should the park

enhance the frequency of customers' consumption in the park?

1. Organize free experience activities on a regular basis

Regularly hold some free experience activities, parents and children's reputation is the

most favorable way to publicize the park.Through the target customers watching, playing,

listening, let them have a good impression of the park, and thus produce sustainable

consumption behavior.

2. Personalized design for different age groups

Understand the needs of children of different ages, and design the activity space and

content of the park in line with their personality.Actively carry out a number of diversified

theme activities, continue to inject new and advanced technology into the construction of

the park, increase the scene immersive amusement experience, so as to extend their stay

time and consumption frequency as much as possible.

Second, Diversified development of children's paradise

A single children's paradise can no longer meet children's personalized consumption

needs, and diversified development is a major trend in the development of children's

paradise.The diversified children's park is not only to increase the size of the park, through

the integration of different formats so as to get through the children, parents consumer

demand is a major strategic goal of the park management.

1. Reasonable spatial layout

Choose the amusement equipment that meets the market demand and has high

playability for reasonable combination and collocation to form a whole with unified

style.This kind of combination should not only be novel, peculiar and comfortable, but also

need reasonable function and area distribution to drive the increase of flow.If the

children's park children's slide and interactive projection technology is combined, the slide

can change into a number of games, and children can also interact with the projected

game content.

2. Integration of industrial chains of different industries

Children's paradise wants to stand out from the rest by integrating different industries to

achieve the development of the whole industrial chain and tailoring the paradise to meet

the consumption needs of children and parents, so as to drive the development of

children's paradise.For example, children's paradise can cooperate with other fields of

children's business, such as children's education institutions, maternal and child supply

stores, kindergartens, children's clothing stores, toy gift stores and so on.

3. Add multi-scene interactive amusement experience

Transform the previous single amusement project into an interactive space with

interaction and scenes, and increase the multi-scene interactive amusement

experience;Design games with space, ocean, automobile and other theme elements that

children like to enhance consumer stickiness.You can also update some other fun rides

from time to time.

Third, Increase parent-child interaction programs

Parent-child interaction generated by parent-accompanying consumption has become

an important source of income for the park.Children's paradise can no longer focus only

on children, and parents' needs and consumption are also very important. For example,

we can appropriately increase parent-child play programs or activities, so that adults and

children can interact together and experience more fun.

Of course, we also need to improve the quality of service to meet the personalized needs

of children's parents. If the children's park wants long-term development, high-quality

service is essential.